Generally, watch rolls are exactly that by nature - a roll. However, designers and manufacturers are always striving to come up with something new or unique. Naturally this keeps the market interesting and constantly evolving. A watch roll is normally cylindrical in style, although we now see elliptical and hexagonal designs on the market. They often accommodate 3 watches but can be anything between 1 and 5 - obviously there are always exceptions to this! Cheaper or 'entry level' watch rolls tend to be constructed from faux leather or man made materials. In contrast the more luxury and expensive products tend to be of genuine leather construction.